Kapferer, Jean-Noël
The new strategic brand management : creating and sustaining brand equity long term - Fifth - New Delhi Kogan Page 2012
9780749465155
Marketing
BUSINESS & ECONOMICS Marketing Research
658.827 / KAP
The new strategic brand management : creating and sustaining brand equity long term - Fifth - New Delhi Kogan Page 2012
9780749465155
Marketing
BUSINESS & ECONOMICS Marketing Research
658.827 / KAP