The new strategic brand management : creating and sustaining brand equity long term

By: Kapferer, Jean-NoëlMaterial type: TextTextPublication details: New Delhi Kogan Page 2012Edition: FifthISBN: 9780749465155Subject(s): Marketing | BUSINESS & ECONOMICS Marketing ResearchDDC classification: 658.827
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Book Banks Book Banks Jaipuria Jaipur Library
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