The new strategic brand management : creating and sustaining brand equity long term (Record no. 11504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231123120321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231123b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465155 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël |
| 245 ## - TITLE STATEMENT | |
| Title | The new strategic brand management : creating and sustaining brand equity long term |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2012 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Banks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 67 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 14177 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12424 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12425 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12426 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12427 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12428 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12429 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 11/23/2023 | UDH | 658.827 KAP | BB12430 | 11/23/2023 | 11/23/2023 | Book Banks | 4214 | 2023-11-09 |