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Total relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy

By: By Gummesson, Evert Material type: Text

TextPublication details: New Delhi Butterworth-Heinemann 2006Edition: 2ndDescription: xiii; 350pSubject(s): Relationship marketing Customer relationship managementDDC classification: 658.812

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.812 GUM (Browse shelf (Opens below))	Available		4176
General Books	Jaipuria Jaipur Library	658.812 GUM (Browse shelf (Opens below))	Available		4177

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